Instagram is a search engine too
challenge Teach Instagram SEO basics (keywords in the name, bio and caption) to people outside marketing.
- Card 1Instagram works as a search engine too. Is your profile ready to be found?
- Card 2More than 50% of people say they use Instagram to research products and services, according to Meta.
- Card 3The profile name already helps: “Ana Souza | Family Law” explains what you do in seconds.
- Card 4The bio, the caption and the words spoken in the video carry the topic people are looking for.
- Card 5Open your profile as if you were a new visitor: can you tell the practice area in five seconds?
Caption
People searching Instagram for “probate” or “child support” find the profiles that make the topic clear.
Adjust your name, bio and the first line of your caption to include the word your clients use.
With Jurisoft Posts, legal content for each practice area already comes with the topic in the title, and you customize it with your brand.
Take the visitor test now and tell us in the comments what changed.
#LegalMarketing #InstagramForLawyers #DigitalPresence #Law #Jurisoft