An eight-week series for my LinkedIn
challenge Plan a weekly series grounded in communication research and decide, before publishing, how to measure it. I designed the carousels myself, in Portuguese, following the look of this portfolio.
Carousel 1 (in Portuguese) · swipe sideways →
Calendar
| Date | Topic | Format |
|---|---|---|
| Oct 20 | 45 messages and an 88% open rate: what the numbers don't show | Carousel |
| Oct 27 | How to write a goal you can actually evaluate | Text |
| Nov 3 | Outputs, outtakes and outcomes | Carousel |
| Nov 10 | The four levels of relationship with an audience | Carousel |
| Nov 17 | Evaluating, measuring and valuing communication | Text |
| Nov 24 | A 200% ROI, and what about the brand? | Carousel |
| Dec 1 | Trust, search and AI | Text |
| Dec 8 | Why so few teams evaluate communication | Text |
How I measure it
Every Friday I log impressions, reactions, comments, profile visits and new connections for the week's post in a spreadsheet. After the fourth post, I compare pillars and formats and adjust the rest of the calendar.